PawnMaster Blog

Customer Profile: Sun City Coin and Pawn

Kim Mendoza , Sun City Coin and Pawn, California

Kim Mendoza manages multiple Sun City Coin and Pawn shops in Southern California. Kim would spend weeks or, in some cases, months waiting to get answers about her software from her previous provider, XPawn. Tired of having her questions dodged over and over again, Kim decided it was time to investigate an alternative option. She was looking for a company who would do what they said they were going to do and after researching a number of providers, Kim signed on with PawnMaster. Our staff’s willingness to answer her questions and address her concerns won Kim over and set her mind at ease.

Ubiquity - Establishing a Dominant Presence

As business owners and executives tasked to grow a business, we should all strive for ubiquity in our business. When your clients need something they should automatically point right at your business as the go to place for them to address their needs. Over the years we have all used phrases like "Xerox this document", "I need a Kleenex", "I need to Google this",  and "I am looking to purchase a Polo shirt". These words are blanket terms in the way they are used but the truth of the matter is they are all brands. World class brands for that matter. These companies become synonymous in their core domains and do things so well they create ubiquity in the market place. Customers may not buy a Polo brand shirt but they say they need a "polo" shirt, which is a sleeved and collared shirt.

What's Your Favorite PawnMaster Feature? Naomi Walker, Benefits of Modular Software

We asked our employees what their favorite PawnMaster feature is, and why.  Here's what they had to say:

Over 30 years, Data Age has created, sold and supported financial transaction software products for thousands of businesses across the country and globe.  During that time, one of the most important lessons we’ve learned is that flexibility, choice and control are critical to our customers when it comes to their software. That’s why we build modular software products that can be added on to our core products like our industry-leading pawn software PawnMaster. 

"The only source of knowledge is experience"

“The only source of knowledge is experience” Albert Einstein

Posted on 29 Nov 2016

Customer Profile: Monte De Piedad

Omar Anzar, Monte De Piedad, San Diego, CA

Entrepreneur Omar Anzar a PawnMaster customer since 2004 talks about his disappointment with the way other pawn management software vendors operate their business. He is the owner of Monte de Piedad, a 13 store pawn shop chain in San Diego, CA. He talks about how PawnMaster’s software is stable and secure. Additionally, with each updated version, PawnMaster continues to evolve with new features, capabilities, and options.

Why you should consider e-foro after eBay has retired Turbo Lister

As of June 2017, eBay’s Turbo Lister will no longer be available for use. This is now the second listing tool of eBay’s that they have decided to discontinue. Turbo Lister users will have to find another tool to list their inventory items online. PawnMaster has an integrated tool called e-foro that can be used in place of Turbo Lister.

Jewelers Being Bad

 
The Right Kind of Wrong
We live in an attention economy. If you can grab people's attention, you can sell them things. 
 
Want a trick to grab people's attention? Of course you do! Ready? 
The trick is to do what is least expected. That is it. If people expect something right side up, put it upside down. If people expect to see a beautiful woman wearing jewelry, put a necklace on a dorky guy, or better yet on a poodle. Do the unexpected and you will surprise, delight, and sell.
 
TURN YOUR ADS UPSIDE DOWN
On Black Friday the game  Cards Against Humanity raised all their prices! Everyone was expecting lower prices, so  instead they raised them for 
one day!  They got much  more attention, not to mention sales, by doing the unexpected. 
 
 
 
ZIG WHEN THEY  TELL YOU TO ZAG. 
Would you have looked at the pretty hand   if  there was  not an  ugly  one next to it?
 
 
 
 
 
 
DO THE OPPOSITE
Why is this picture of the guys one of my favorites? Because you expect to see girls! Give the unexpected and get noticed, talked about and shopped with.
 
 
 
 
 
 
DOWN-SIDE UP
This ad is fantastic for  the same reason. You  expect to see two kids  on the ground. By doing  the unexpected you  get people's attention.
 

Delivering The Gold Standard of Technical Support

Since 1988, Data Age has provided world-class technical support and software updates with every product we sell. Our unique support proposition drives down total-cost-of-ownership and sets Data Age/PawnMaster apart from other industry players that charge high hourly rates. We have set ourselves apart from all other competition in our space.

Customer Profile: B.S. & G. Pawn LLC

Todd Boyle, B.S. & G. Pawn LLC, Tahlequah,OK

Business Spotlight: Leadership

I am a firm believer that if you own a business or manage a business and you have people depending on you, you are a leader whether you like it or not. Having leadership qualities will transcend into everything you do and will have an impact on people -- both at work and outside of work. At times, this impact will be visible but many times it will not be. It does not matter, when people, customers, partners, friends and family depend on you, your leadership always needs to be present. Many of us embrace it and some of us assume it but from a very low-key prospective. I can’t emphasis enough how important it is to help others achieve their goals or solve issues they may be struggling with no matter what the situation may be.

Posted on 18 Nov 2016