PawnMaster Blog

Goal Planning in Times of Uncertainty

Customer Service, Playing the Long Game

I owned a shop during one of the many “gun scares” and I had a rather large inventory at the time, mainly AR-15’s.

I had a choice. I could raise the prices of my firearms and get all that I could, or I could do what I felt was the “right thing” and sell them at the regular price.

Technology to the Rescue

I have been involved in technology most of my life.  I don’t mean binge watching Netflix or playing Call of Duty (although I do both), but actually making a career out of it. 

How the Product Protection Plan Benefits YOU

There are a few “no-brainer” programs in the pawn world, and I believe the Product Protection Plan to be one of them.

If You Don't Service Your Customers, Your Competition Will

In our 2019 blog “serving the under-served…the little things matter,” we talked about the reason behind the need for world-class customer service in any business. As we close out Q1of 2020, it has become painfully obvious to some why customer service is no longer an option…it is a necessity.

Getting New Customers Is EASY If You Do This ONE CRITICAL THING

"How do I get more customers?” This is the most common question asked to me by small business owners. And the available marketing solutions are plentiful: Radio, billboards, coupon books, social media ads, website ad banners, blah blah blah.

Attracting and Retaining Customers

I worked for a large retail drug chain early in my career, and we once had a training class on “embracing your inner 4-year-old”. I thought it humorous at the time, but as the training went on, I understood it and it became a cornerstone of my thought process.

Pawnbroker 20/20: Hiring and Keeping Talent

Hiring – what to look for and how to do it?

When the candidate shows up at your store, let them wait a few moments on the sales floor. Watch how they interact with employees and around customers.

Corporate Reputation Management: 6 Strategies for Owners & Executives

Your company needs to put its best foot forward in order to make a good impression. With more than 60% of your customers turning to mobile devices in 2019,  companies are under increasing scrutiny online and off.

Pawnbroker 20/20: Retail, It's a Mindset!

Retail……It’s a mindset!  It’s that simple.  It starts with the willingness to set goals, plan daily, and focus on the basics.

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