Data Age Business Systems, the developers of PawnMaster pawn management software, are proud to announce that their client base has reached an eCommerce milestone. Using the integrated eCommerce tool e4o, PawnMaster users have listed close to one million items online, with the sales total of items topping out at more than twenty million dollars in revenue. “This is a very exciting time for us,” says Len Summa, CEO of Data Age Business Systems. “We have been analyzing and investing in eCommerce for a long time. We knew the kind of power selling online could bring our customers, and that’s why we integrated it into our industry-leading product. Now our clients can reach customers not just locally, but globally as well. With pawn shop retail sales totaling more than 50% of all income in 2017, listing items online is becoming less of a luxury and more of a necessity.”
With e4o, there is no revenue-sharing between the seller and Data Age. “That’s their revenue, it belongs in their pocket,” states Summa. PawnMaster users pay a monthly subscription fee for their e4o service, which allows them to post items for sale on popular eCommerce channels like eBay, Amazon, Gunbroker, and most recently, their shop’s Facebook Business page. Utilizing these online powerhouses extends the sellers’ reach outside of their core markets without the fear of being undercut by local competition.
More channels and integrations are in the works to give PawnMaster users even more access to powerful online sales sites. Because e4o is fully integrated with the PawnMaster software, there is never a worry of duplicate sales. If an item sells online, e4o marks it sold within the system automatically. The same is true if an item sells in-store; e4o pulls the listings down from the online sites, ensuring that an item can’t be claimed by two different sellers.
As Data Age continues to develop their core PawnMaster software, more focus is being put on ways to allow their customers to market their business. “eCommerce is hot and only getting hotter. Our mobile platforms are allowing our users to contact their customer base directly in a wide variety of ways. We have embraced and are investing in more social media integration, giving our clients marketing power as they delve deeper into online outlets. It’s a very exciting time in our offices, the growth trajectory for Data Age is very rapid,” says Len Summa.