PawnMaster Blog

4 Strategies Used in Marketing Warfare

Posted on 01 Aug 2017


Earlier in the year we discussed falling prey to competitors writing fake reviews and trying to take false shots at your business. Let’s expand on this topic because we have received a lot of inquiries regarding this topic and many people wanted more information about and feedback pertaining to it. Marketing is a vital part to bringing your products, your services and your message to the market place. Marketing strategies should be a key part of your business planning and depending on the size of your business should be given a lot of attention. Your marketing efforts need to align to your overall business practice and company goals. It will also convey the message you want to deliver and set the stage for how you want to be perceived in your business.

There are many different forms of marketing but most companies fall into four categories and then have a variety of all four at some point in time depending what your position is in the industry. No matter what strategy you decide to take, having the right people to deliver and cultivate the strategy is paramount. Proper planning with your marketing specialist is also important. Making sure you take the emotion out of your approach and adhering to the knowledge of the domain expert is also key. You should also understand the impact marketing can have on your business. At Data Age we enjoy healthy competition and always take the high road in our approaches to all forms of Marketing. We incorporate many different approaches to ensure we are giving our customers a great user experience be it in the pre- or post-sales environment. Mudslinging and other forms of destructive marketing generally does not hurt the competition but can have lasting impacts on your own company.

The Dos and Don’ts of Marketing Warfare

Len Summa

Written by Len Summa

Len Summa joined Data Age Business Systems, Inc. in 2012 and currently serves as Chief Executive Officer (CEO). Before becoming Data Age Business Systems’ CEO, Mr. Summa was Chief Operations Officer (COO) for four years. He has 26 years of experience in executive software solution sales and operational management for both early stage and well-established firms. Prior to his Data Age service, Mr. Summa was the General Manager of global sales and operations at Persystent Software, an industry-leading enterprise recovery software. Mr. Summa has also served as the Director of North American SMB sales and operations at, the preeminent software firm in the learning management space. Mr. Summa has a vast business and entrepreneurial background and was the co-founder of Lou Ferrigno/Fitness Showrooms, a highly successful retail and wholesale chain located throughout the Northeastern United States.

Demo Request

Follow Us

Contact Us