Hey y’all! Anyone who knows me over the years knows…. I LOVE THE HOLIDAYS!!!! So I’m back again this year to talk about Black Friday and how it’s going to affect your business. I’m also sharing my Black Friday predictions as well as which stores will be open on Thanksgiving this year. There’s less than 50 days to Black Friday, so let’s get ready to kick off a slew of sales!
Sometimes the best way to draw shoppers in can be with the simplest events or decorations. Your holiday ideas don’t have to cost a lot of money to build store traffic.
Each retail holiday has a different sales focal point from the others. As every business is vying for the sale of the season, they are kicking off earlier and running sales longer (called the Christmas Creep), sometimes up to 3 days before the actual sale day and a week after.
Have you ever given much thought to taking your shop's marketing to the next level? Or, have you ever measured your marketing efforts to see if there is actually a return on it? Data Age / PawnMaster has launched our newest complement to TxT Pawn… TxT Valet. It is a true, full-concierge service at a price that’s feasible. It’s simple, one can say a no-brainer in the marketing area if you do not have the time, or do not know what marketing efforts will bring your customers through the door. The TxT Valet team does everything for you.
1. To start, they call you to talk one on one about your inventory, they will also ask you to run certain reports to obtain specific marketing information, they go over any marketing ideas you may have, and holidays that are coming up that you may want to advertise sales for.
2. They will then take the information gathered and work with you to create a custom blast describing your sale and/or inventory you would like to move and use that information to deploy the program for you on the date and time you've requesed.
3. They actually follow your campaign and if a hyperlink was placed in your blast they track them to see your customers' open rates.
4. And finally, a member of our team will follow up after the campaign to see how it produced for you and your business.
We asked our employees what their favorite PawnMaster feature is, and why. Here's what they had to say:
As of June 2017, eBay’s Turbo Lister will no longer be available for use. This is now the second listing tool of eBay’s that they have decided to discontinue. Turbo Lister users will have to find another tool to list their inventory items online. PawnMaster has an integrated tool called e-foro that can be used in place of Turbo Lister.
Text messaging can help. As a business owner, you must use every opportunity to communicate with your prospects, customers, and VIPs. Whether you send plain text messages or texts with hyperlinks directing your customers to a landing page of your choice, mobile marketing can attract more buyers throughout the holidays. What's your plan for Black Friday, Small Business Saturday, Cyber Monday, Christmas and even post-holiday retail sales?