If I would have told you ten years ago that Facebook would become the third most visited site in the world and a major player in the world of marketing and eCommerce, you would have looked at me like I had three heads. But that's exactly where we're at in this ever-expanding digital age. More than 2 billion people use Facebook on a daily basis. That's a little more than one fourth of Earth's population. If you don't have a Facebook page for your business, I have to ask; What are you thinking?!
Advertising is all about getting your message across and making it memorable. You’ve heard the messages, you know the taglines – Maybe she’s born with it. Taste the rainbow. Just do it. Where’s the beef? We’ve all seen cavemen, frogs, and pink rabbits hawking everything from insurance to batteries. Sometimes we remember the taglines more than the product. Great advertising brings the customer in and captures their attention, but you don’t have to be a nationwide company to make yourself memorable.
Steve Richards had been using Premium Software to run his gun and pawn shop since 1990, but he found that it couldn’t keep up with his expanding business. Steve needed a software product that was able to change with the nature of the pawn business, so he turned to PawnMaster. The stability and reporting power of PawnMaster was exactly what Steve was looking for in a software product.
Bill Daigle is the general manager of Parlour Pawn, overseeing almost 30 employees in several different departments. After initially having a difficult time finding a pawn software that could keep up with their expanding inventory, Parlour Pawn turned to PawnMaster. With PawnMaster’s bin location system, Bill and his staff are able to safely, securely, and easily manage their 15,000+ pawns.
Martin Strasser had been using a custom-designed pawn software for years, but development costs and the amount of inventory he was dealing with led him to look for a stable platform with superior support. After researching PawnMaster and meeting with our team, Martin felt confident that he chose the best pawn software for his ever-growing business.
Lincoln Nail manages a multi-store operation in Northwest Arkansas. One evening, he received a call from a pair of Data Age technicians who had gotten an alert that one of the hard drives in Lincoln’s busiest store was about to fail. The technicians sprung into action and were able to pull backed-up information from Digi-Shield, getting Lincoln back on his feet as if nothing had happened.
Tom Parker, Progressive Pawn, Alma, Georgia
Tom Parker didn’t have any background in the pawn business before deciding to open his own shop in his hometown of Alma, Georgia. After a crash course in pen-to-pad pawn transactions, an acquaintance suggested that Tom should investigate PawnMaster. Tom was so impressed with PawnMaster’s capabilities and the training he received that he joins us at Data Age for training sessions every three years to polish up his skills.
Kim Mendoza , Sun City Coin and Pawn, California
Kim Mendoza manages multiple Sun City Coin and Pawn shops in Southern California. Kim would spend weeks or, in some cases, months waiting to get answers about her software from her previous provider, XPawn. Tired of having her questions dodged over and over again, Kim decided it was time to investigate an alternative option. She was looking for a company who would do what they said they were going to do and after researching a number of providers, Kim signed on with PawnMaster. Our staff’s willingness to answer her questions and address her concerns won Kim over and set her mind at ease.