Easily the most popular (and the most financially impactful) add-on feature with PawnMaster is the text messaging module. The advent of texting in our society has made it ubiquitous; globally, it is the number one means of communication and recent studies show that 90% of all texts are typically read within 5 minutes of receiving it. In other words, if you’re not using text to communicate with your customers, you’re a dinosaur. At least that’s what my kids tell me.
1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer. It costs next to nothing, creates an avenue for discussion and virtually guarantees a satisfied customer – even if he/she doesn’t buy anything that trip. Get the customer’s name/email/cell # and, for PM customers, use the want list feature available, and watch the sales roll in. That’s a permanent customer.
Join us at the NPA Pawn Expo for our presentation offering you ideas you can take back and use in your shop right away -- most of which WON'T COST YOU ANYTHING!
1. All TV’s on the sales floor are turned on. Two factors sell nearly all TV’s… Price and picture. There is virtually no chance a TV that isn’t on will generate much interest from customers. Older TV’s may sometimes have a great picture and, hopefully, be affordable to someone with a small budget. Even poorer pictures can sometimes be enhanced by attaching a Blu-Ray player. Still, go back to rule one… Turn it on!