Marketing. I could write that word in hieroglyphics and we would probably be as close to understanding it as we are in English.
I have been thinking about this question since I first read Robb’s blog. It keeps hanging there in the back of my mind, waiting… irritating me.
Guerrilla Warfare is commonly defined as ”a wartime strategy involving a small attacking, mobile force, typically deployed against a larger orthodox military force with less mobility.”
I remember when I was “new” to the Pawn business. Looking and studying the Sunday paper sales flyers for pricing information and product knowledge. Google wasn’t the “go to” for everything yet.
Few things are as frustrating as dealing with an untrained, or “under” trained employee in you business.
I was asked for a blog this week to cover 5 things that we, as brokers, do that hurt our business, or at the very least, don’t help.
It seemed pretty straight forward at first, but then I really started to think about it. I used my own experiences and came up with what I thought some of my biggest mistakes were (I made way more than just 5, so it was a challenge to narrow it down!).
I owned a shop during one of the many “gun scares” and I had a rather large inventory at the time, mainly AR-15’s.
I had a choice. I could raise the prices of my firearms and get all that I could, or I could do what I felt was the “right thing” and sell them at the regular price.
There are a few “no-brainer” programs in the pawn world, and I believe the Product Protection Plan to be one of them.
I worked for a large retail drug chain early in my career, and we once had a training class on “embracing your inner 4-year-old”. I thought it humorous at the time, but as the training went on, I understood it and it became a cornerstone of my thought process.