We take pride in our marketing efforts here at Data Age and in turn often get the opportunity to answer our customers' questions about marketing and promotions. Shop owners often want to know how they can go about marketing their business online. We've put together a starter's guide to Social Media Marketing to help you get a leg up when promoting your business online.
There is a large portion of the small business community that believes their business will not benefit from a professionally designed website or it is not within their budget. These misconceptions are doing harm to your small business. Below is food for thought on why your small business needs a professional website.
Mark Strother, Gold-N-Guns Pawn Shop, Gonzales, LA
Mark Strother, owner of Gold-N-Guns Pawn Shop in Gonzales, LA has been in business for 32 years. He learned the value having a point-of-sale and inventory management software early in his career. The owner of his previous software passed away suddenly, making technical support, future updates and upgrades non-existent. Mark was forced to find a new software provider. He was looking for a stable company that would provide technical support and continual upgrades. That’s when he found PawnMaster.
Carlos Franco, Luxury Watches R Us, Miami, FL
Manager Carlos Franco of Luxury Watches R Us, buys brand new and pre-owned watches and then sells them on online sites like eBay, Amazon and their own website. They also have watches on consignment with auction houses, as well as a storefront in downtown Miami, Florida. They are really utilizing cross-channel marketplaces both online and offline to maximize their exposure and sell their items faster.
Victoria Brooks, Brooks Pawn & Jewelry, Modesto, CA
Brooks Jewelry opened for business in 1981 in a one-room office. Their goal was to run a reputable hometown business. They bought and sold estate (used) jewelry. By 1993 Brooks added pawns and second-hand dealing as an option for people that just need a short term loan and did not wish to sell
Omar Anzar, Monte De Piedad, San Diego, CA
Entrepreneur Omar Anzar a PawnMaster customer since 2004 talks about his disappointment with the way other pawn management software vendors operate their business. He is the owner of Monte de Piedad, a 13 store pawn shop chain in San Diego, CA. He talks about how PawnMaster’s software is stable and secure. Additionally, with each updated version, PawnMaster continues to evolve with new features, capabilities, and options.