Every day we hear stories about vendors not helping their clients, not calling them back, and a host of other very frustrating and disappointing things, all of which are negatively impacting peoples' businesses. The Data Age/PawnMaster brand, company, and suite of products have been known for being world-class for the past thirty years. We always sit back and analyze how to improve. I recall an event held at the Ritz Carlton a few years back. I was walking to my meeting and in the hallway I saw three Ritz Carlton employees on their knees highly focused on removing a small piece of gum from the carpet. At first I said for the amount of money a room cost I would expect this but the establishment provided great value in so many areas. They don’t need to roll out three people to get a tiny piece of gum that cannot be seen removed. This is their strategy to customer service excellence and overall user experience. Let me be clear, customer support is a strategy that many miss the mark on in a big way.
We just had our annual Data Age awards dinner. Each year we recognize the performance of the Data Age team in appreciation of the work they have done with our clients. One of the awards we give out is our “Top Gun” award. This award goes to our top performing sales rep but it has so much more depth to it than just great revenue numbers.
In today’s market, it's safe to say that "One Size Does Not Fit All." Options, personal preferences, and flexibility are essentials that business owners are looking for. They want to operate their business in a manner that is best for them, not their software provider. Owners are not looking to invest in software because their provider spouts off the latest buzz words, rather they prefer stability, reliability, and dependability.
As we are about to ring in 2018 and start our 30th year of servicing the pawn industry, we must review the year 2017. As we look back we once again had another very successful year. Our mantra and brand promise is to put the PawnMaster client in the best possible position for success. The PawnMaster client base continued to flourish in 2017 as our brand promise continues to be all about the customer.
We have been known for delivering the best and most stable products in the market for three decades. In 2017 this continued. Being the only dual platform company on the planet, we saw PawnMaster Ignite, our true cloud platform, gain market share while our Classic product still dominates the pawn landscape. Being the industry leader we felt it our duty to offer the newest technologies without compromising stability.
When it comes down to your business, the answer to this question should be crystal clear. You rely on your vendor to help you operate your business on a day-to-day basis, during business hours and beyond. There should is no room for fluff when it comes to your point-of-sale software, just substance.
Earlier in the year we discussed falling prey to competitors writing fake reviews and trying to take false shots at your business. Let’s expand on this topic because we have received a lot of inquiries regarding this topic and many people wanted more information about and feedback pertaining to it. Marketing is a vital part to bringing your products, your services and your message to the market place. Marketing strategies should be a key part of your business planning and depending on the size of your business should be given a lot of attention. Your marketing efforts need to align to your overall business practice and company goals. It will also convey the message you want to deliver and set the stage for how you want to be perceived in your business.
As Data Age continues to lead the way in the market as the preeminent software provider we are constantly looking for ways to add more value for our customers. In concert with enhancing our stable and highly diverse product set, we have impacted our customers on every level of their business for almost 30 years. Our flagship product, PawnMaster, has been at the center of this, ensuring speed at the counter and robust functionality to fit your business-specific needs as well as having hundreds of very useful reports. These elements have been baked into the system for years but over the past five years, we expanded our breath to assist customers in driving more sales and traffic into their shops via our marketing and e-commerce tools. Highly productive and very profitable tools not requiring a big capital investment or revenue sharing to employ them.