In today’s market, it's safe to say that "One Size Does Not Fit All." Options, personal preferences, and flexibility are essentials that business owners are looking for. They want to operate their business in a manner that is best for them, not their software provider. Owners are not looking to invest in software because their provider spouts off the latest buzz words, rather they prefer stability, reliability, and dependability.
As we are about to ring in 2018 and start our 30th year of servicing the pawn industry, we must review the year 2017. As we look back we once again had another very successful year. Our mantra and brand promise is to put the PawnMaster client in the best possible position for success. The PawnMaster client base continued to flourish in 2017 as our brand promise continues to be all about the customer.
We have been known for delivering the best and most stable products in the market for three decades. In 2017 this continued. Being the only dual platform company on the planet, we saw PawnMaster Ignite, our true cloud platform, gain market share while our Classic product still dominates the pawn landscape. Being the industry leader we felt it our duty to offer the newest technologies without compromising stability.
When it comes down to your business, the answer to this question should be crystal clear. You rely on your vendor to help you operate your business on a day-to-day basis, during business hours and beyond. There should is no room for fluff when it comes to your point-of-sale software, just substance.
Earlier in the year we discussed falling prey to competitors writing fake reviews and trying to take false shots at your business. Let’s expand on this topic because we have received a lot of inquiries regarding this topic and many people wanted more information about and feedback pertaining to it. Marketing is a vital part to bringing your products, your services and your message to the market place. Marketing strategies should be a key part of your business planning and depending on the size of your business should be given a lot of attention. Your marketing efforts need to align to your overall business practice and company goals. It will also convey the message you want to deliver and set the stage for how you want to be perceived in your business.
As Data Age continues to lead the way in the market as the preeminent software provider we are constantly looking for ways to add more value for our customers. In concert with enhancing our stable and highly diverse product set, we have impacted our customers on every level of their business for almost 30 years. Our flagship product, PawnMaster, has been at the center of this, ensuring speed at the counter and robust functionality to fit your business-specific needs as well as having hundreds of very useful reports. These elements have been baked into the system for years but over the past five years, we expanded our breath to assist customers in driving more sales and traffic into their shops via our marketing and e-commerce tools. Highly productive and very profitable tools not requiring a big capital investment or revenue sharing to employ them.
No matter what business or industry you're in, retaining top sales talent or talent in general is always an on-going challenge. Investing a lot of time and resources to find, groom and mature top talent only to see them leave is an ongoing concern for many. This is especially true for the small business owner. This topic caused me many sleepless nights when I was in business. I needed more sales people on the floor to handle the growth of the business. I needed good delivery people who know what the phrase "on time" means. If I wanted to grow, I no longer could be the best sales person and delivery person in the company. I needed to find good talent and committment to get me to the next level. Does this sound familiar?
The 2016 unrest in the market at the vendor level has spilled over into 2017. Many have burned Plan A because they were forced to. This trend is continuing and even though our market is comprised of some very intuitive people we felt it important to tool them with even more solid information on how to spot inevitable vendor failure to avoid some of the recent pitfalls.
Being in business over the years, we all have a very steady customer base of business and I'm certain we all have those customers that really stick out to us. Many people want to grow their business to ensure their income levels and increase their business valuation as the years go by. We can always count on that solid base of business, but to achieve these goals we may look for new business acquisition. Many of us invest in marketing, take our business to the internet, or pump up special promotions along with so many other outlets to drive new business.
The Data Age Technical Support Team has earned world class status now for many years running. As customers and many new prospective customers come to our offices, the first thing they highlight is our Tech Support team. This 15-person team allows Data Age to help our customers very fast. No worries about not getting called back and not having your issues resolved. Most of the calls we take our “how-to calls”. We feel these calls are great opportunities to advance continued education and to learn more about our customers.