PawnMaster Blog

Len Summa

Len Summa joined Data Age Business Systems, Inc. in 2012 and currently serves as Chief Executive Officer (CEO). Before becoming Data Age Business Systems’ CEO, Mr. Summa was Chief Operations Officer (COO) for four years. He has 26 years of experience in executive software solution sales and operational management for both early stage and well-established firms. Prior to his Data Age service, Mr. Summa was the General Manager of global sales and operations at Persystent Software, an industry-leading enterprise recovery software. Mr. Summa has also served as the Director of North American SMB sales and operations at Learn.com, the preeminent software firm in the learning management space. Mr. Summa has a vast business and entrepreneurial background and was the co-founder of Lou Ferrigno/Fitness Showrooms, a highly successful retail and wholesale chain located throughout the Northeastern United States.
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Recent Posts

Introducing PawnMaster's Pawnbroker Development Program

As Data Age continues to lead the way in the market as the preeminent software provider we are constantly looking for ways to add more value for our customers. In concert with enhancing our stable and highly diverse product set, we have impacted our customers on every level of their business for almost 30 years. Our flagship product, PawnMaster, has been at the center of this, ensuring speed at the counter and robust functionality to fit your business-specific needs as well as having hundreds of very useful reports. These elements have been baked into the system for years but over the past five years, we expanded our breath to assist customers in driving more sales and traffic into their shops via our marketing and e-commerce tools. Highly productive and very profitable tools not requiring a big capital investment or revenue sharing to employ them.

Keeping Good Talent

No matter what business or industry you're in, retaining top sales talent or talent in general is always an on-going challenge. Investing a lot of time and resources to find, groom and mature top talent only to see them leave is an ongoing concern for many.  This is especially true for the small business owner. This topic caused me many sleepless nights when I was in business. I needed more sales people on the floor to handle the growth of the business. I needed good delivery people who know what the phrase "on time" means. If I wanted to grow, I no longer could be the best sales person and delivery person in the company. I needed to find good talent and committment to get me to the next level. Does this sound familiar?

Signs Your Vendor is Floundering

The 2016 unrest in the market at the vendor level has spilled over into 2017.  Many have burned Plan A because they were forced to. This trend is continuing and even though our market is comprised of some very intuitive people we felt it important to tool them with even more solid information on how to spot inevitable vendor failure to avoid some of the recent pitfalls. 

Posted on 17 Apr 2017

91% Will Say Yes

Being in business over the years, we all have a very steady customer base of business and I'm certain we all have those customers that really stick out to us. Many people want to grow their business to ensure their income levels and increase their business valuation as the years go by. We can always count on that solid base of business, but to achieve these goals we may look for new business acquisition. Many of us invest in marketing, take our business to the internet, or pump up special promotions along with so many other outlets to drive new business.

Real-Time Support: You Asked, We Listened... Again

The Data Age Technical Support Team has earned world class status now for many years running. As customers and many new prospective customers come to our offices, the first thing they highlight is our Tech Support team.  This 15-person team allows Data Age to help our customers very fast. No worries about not getting called back and not having your issues resolved. Most of the calls we take our “how-to calls”. We feel these calls are great opportunities to advance continued education and to learn more about our customers.

Operate in a way that if anyone should speak badly of you, no one would believe it

We've all fallen victim to fake or unfair reviews. Reviews can be a blessing and a curse. They're a blessing because when you do business the right way, your satisfied customers want to get the word out for you. They can be a curse because ANYONE can write a review. That includes a customer who was asking for something unreasonable you couldn't provide or your competition if they are feeling desperate.

Posted on 30 Mar 2017

Relaunching PawnLink.org

I can recall my first NPA Expo event. A group of some of the well-known vendors were having a bite to eat and they were discussing many topics.  I can recall them all sitting there and saying to myself, "There is a lot of knowledge sitting right here." This knowledge could have benefitted me during my investigation of this industry, as I made the decision to enter into it. I then thought how great it would be if we could gather as much information related to the industry and put it in one place for consumption. As I researched, I found there was no one real go-to spot for this kind of information.

The Big One

For years, people have talked about waiting for the "big one" to happen. With each little tremor, they wonder if it is going to progress into a powerful 9-magnitude devastator. As the leading software in the industry, we’re just using this as an analogy, but it really is a reality when it comes to looking for point-of-sales software.

Posted on 17 Mar 2017

How to Avoid a "Thumbs-Down" Experience with Your Software Vendor

In 2016, many operators were forced into unchartered waters when a portion of the market had to search for new pawn software. Be it because of unfortunate life circumstances or business decisions of companies to take alternative directions in their business models to attempt to fast track success. Many operators did their homework and changed direction themselves by moving over to PawnMaster. There were many reasons for this besides great products and services. Stability, integrity and transparency were key elements for people making the move.

Truth and Lies in the Marketplace

With the election not long ago, we all know that negative advertising exists. But what if it happens to you? How do you combat a competitor who is telling lies about your business?

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