"How do I get more customers?” This is the most common question asked to me by small business owners. And the available marketing solutions are plentiful: Radio, billboards, coupon books, social media ads, website ad banners, blah blah blah.
What do you use to search for the "best steakhouse” in town? Your phone. In fact, mobile searches for “best” have grown over 80 percent in the past 2 years. Everyone you know, including your potential pawn customers, have a smart phone in their pocket or purse. This device has become the greatest customer acquisition tool in the history of small business. And this includes YOUR business.