How do you treat people who want to support your business? Do you put them on hold? Do you wait to respond to their messages until it’s convenient for you? Do you ignore their feedback on your business? If you have trouble answering any of these customer service questions, then it might be time to rethink your strategy.
No two customers are alike—everyone has a different set of preferences, wants, or needs that can quickly change based on the customer’s situation or even the way the wind blows. Well, it can feel that fickle, but your customers are a little more predictable than you might think.