PawnMaster Blog

The Benefits of Text Messaging

Posted on 06 May 2020

Text Messaging_Header

PING! You just got a text from a local business you frequent. They are having a sale! 

If this happened to you, where would you go for your shopping needs? Would you visit the local business who just texted, or the big box? We all say we want to support local businesses, and as small business owners one of the biggest struggles is putting YOUR business in the forefront of your customers’ minds. 

Check your phone right now -- do you have any unread text messages? Probably not! Now check your email -- do you have any unread emails? I’d be willing to bet most of us have quite a few. Text messages have an open rate of 98%, and 90% of those are read within the first 3 minutes of the message being received! 

I’ve seen first-hand how many of our PawnMaster customers reached tremendous sales and growth from our text messaging modules. Our TxtPawn payment reminders are pivotal in increasing your foot traffic and finance charges. The more your customers are thinking about your shop, the more likely they are to come in to make payments and purchases. Our TxtValet marketing messages are an even better way to increase foot traffic, giving you the ability to “Blast” a message to all your marketing customers, letting them know about a sale, event, or anything else you have going on in your shop. One such customer, Angel at R&J Jewelry & Loan in California experienced a HUGE success. Angel sent a message to over 3,000 customers for a “VIP Event” at his shop and made $50,000 in 3 hours! 

From payment reminders to shop information to marketing your sales & events, text messaging keeps YOUR business in the front of consumers’ minds. It’s the fastest, easiest, and most affordable way to effectively communicate to all your customers at once. With the majority of cell phone users opening texts almost immediately, you can be sure your customers want you to text them. 

For more information on text messaging or how to become a text messaging customer, you can reach out to me directly at rvaillancourt@dataage.com or 888-949-7296 ext. 1132

 

Rachel Vaillancourt

Written by Rachel Vaillancourt

Rachel joined Data Age Business Systems, Inc. during the holidays in 2018. Starting out as a front-desk receptionist, she quickly moved into her current position as Text Messaging Specialist in February of 2019. With nearly 10 years in customer service, Rachel works directly with PawnBrokers and Managers; striving to help the Pawn community reach their consumers by text while remaining compliant with the regulations of text messaging. With the laws ever-changing and evolving, Rachel is your go-to contact at Pawn Master for all your texting needs.

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