Buzz Word or Buzz Kill?

Posted on 14 Jun 2016

header-buzzwordPM.png

Buzzwords – are they done and have they had their day in the sun?  I am sure we have all overused buzzwords especially in early usage settings.  They are slick and have an immediate play on emotions. The real issue with Buzzwords is the “buzz kill” that can accompany them if they are used to impress and not to educate. Buzzwords can be very costly to the customer if they don’t do their homework. High quality, reputable and stable vendors are transparent and offer more than just marketing fluff. They would rather deliver substance and depth to assist in helping the customer make the right decision for their business. Dig deep and ask the right questions.

 

Beware of Buzzwords

red_flag.jpg Buzzwords are used for getting someone’s attention.

red_flag.jpg Buzzwords are used when someone is trying to say what they think you want to hear.

red_flag.jpg Buzzwords can be used to generate a false sense of likability – it’s a game.

 

Len Summa

Written by Len Summa

Len Summa joined Data Age Business Systems, Inc. in 2012 and currently serves as Chief Executive Officer (CEO). Before becoming Data Age Business Systems’ CEO, Mr. Summa was Chief Operations Officer (COO) for four years. He has 26 years of experience in executive software solution sales and operational management for both early stage and well-established firms. Prior to his Data Age service, Mr. Summa was the General Manager of global sales and operations at Persystent Software, an industry-leading enterprise recovery software. Mr. Summa has also served as the Director of North American SMB sales and operations at Learn.com, the preeminent software firm in the learning management space. Mr. Summa has a vast business and entrepreneurial background and was the co-founder of Lou Ferrigno/Fitness Showrooms, a highly successful retail and wholesale chain located throughout the Northeastern United States.

Demo Request

Follow Us

Contact Us