PawnMaster Blog

Data Age eCommerce Clients Surpass $42 Million In Online Sales

Posted on 11 Jun 2020

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Data Age Business Systems, developer of the industry’s leading pawn management software PawnMaster, is proud to announce the latest in a long line of milestones for its eCommerce platform, e4o. PawnMaster users have achieved more than 42 million dollars in revenue from items sold through the platform, with more than 2 million of that number flowing in during the COVID-19 quarantine period.

PawnMaster’s e4o product allows users to list inventory items for sale on multiple online channels, while still offering those items for sale in store.

The direct integration of e4o with PawnMaster eliminates the complication of double sales. If an item is sold in-store, PawnMaster will pull it from the shop’s inventory and remove all other listings. If an item sells online, the same event occurs, and that item will be pulled from any other channel as well as in-store inventory. The integration also provides a reporting platform with PawnMaster, giving business owners the information they need to operate a successful shop. Reporting includes PayPal fees, shipping charges, eBay fees, etc.

These features helped e4o to stand out as an indispensable tool for PawnMaster customers during the COVID-19 quarantine period, but none more than its primary differentiator: e4o doesn’t charge success fees. Not only were PawnMaster clients able to leverage technology to put their storefronts online, but every dime of their sales went straight to their pockets. This helped some shops make the difference between closing their doors and keeping them open.

e4o’s no-success-fee practice isn’t just a limited-time nicety implemented to help struggling shops — it has always been there and always will be. PawnMaster views it as a basic decency for any eCommerce platform. “We pride ourselves in not taking additional fees from our clients as they sustain and grow their businesses,” says Len Summa, CEO of Data Age Business Systems. Still, there are some integrated eCommerce platforms that practice otherwise.

Currently e4o integrates with many of the leading global eCommerce sites, such as Amazon, eBay, Facebook, and GunBroker.com. PawnMaster’s e4o leverages the multi-billion-dollar marketing efforts of these global brands to ensure PawnMaster customer products get maximum visibility in all of the eCommerce world.

The marketing power of those global brands combined with PawnMaster client success has led to unprecedented growth of e4o. It now takes e4o clients less than a month to collectively earn a million dollars in sales. This $42 million mark is certainly an amazing feat for PawnMaster customers; however, CEO Len Summa views their success during these trying times in a different light. “$42 million in sales is a great accomplishment, but to continue to flourish and help PawnMaster Nation as we all go through the COVID-19 crisis means a great deal more to us.”

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