As Data Age continues to lead the way in the market as the preeminent software provider we are constantly looking for ways to add more value for our customers. In concert with enhancing our stable and highly diverse product set, we have impacted our customers on every level of their business for almost 30 years. Our flagship product, PawnMaster, has been at the center of this, ensuring speed at the counter and robust functionality to fit your business-specific needs as well as having hundreds of very useful reports. These elements have been baked into the system for years but over the past five years, we expanded our breath to assist customers in driving more sales and traffic into their shops via our marketing and e-commerce tools. Highly productive and very profitable tools not requiring a big capital investment or revenue sharing to employ them.
Staying true to our core tenants of speaking the language of our customers, we are investing even more into the ongoing growth of our customers. PawnMaster is introducing our newest service offering – the Pawnbroker Development Program. Understanding we are in the software business servicing people, we continue to build and improve upon our company culture and invest in people who are experts in serving our customers as well as helping our customers better serve their customers, driving the end-user experience to greater heights.
Seeing our customer grow, consistently outperforming their competition and giving them the tools to secure a real competitive advantage is our goal. As we expand on this we will continue to focus on the Pawnbroker and exhaust all efforts to ensure they increase their competitive advantages in their markets on every possible level in a manner that fits their business-specific needs.
This new platform, in concert with some new exciting things coming very soon, will continue to put PawnMaster customers in the best possible position for success seeing them having no distractions and pinpointing their focus on loans, buys and sells.