PawnMaster Blog

Operate in a way that if anyone should speak badly of you, no one would believe it

Posted on 30 Mar 2017


We've all fallen victim to fake or unfair reviews. Reviews can be a blessing and a curse. They're a blessing because when you do business the right way, your satisfied customers want to get the word out for you. They can be a curse because ANYONE can write a review. That includes a customer who was asking for something unreasonable you couldn't provide or your competition if they are feeling desperate.

As the market share continues to come our way we work with a lot of customers on every aspect of their business. One of the areas we have had a huge impact on is our customers' marketing (Demand Generation), customer retention and branding strategies. We are a firm believer in the social media outlets because they work, provide great information for the customer base and give they your customers a window into your business. Social media plays a huge role in your online reputation. The power of the social media is incredible.

Like with anything else, this power can be also be used in negative and untrue ways. Many of our customers speak to us about fake or false review postings they are getting. "What can we do about it?", they ask.

The article below speaks to this in a clear and concise way. As always, take the emotion out of how you approach such posting and stay close to the suggestions made in the article. The customers you have serviced for years will do your talking for you. By continuing to stack up your happy customers, you will only shine a more suspicious light on the rogue reviewer, who will be exposed for who they truly are.

How to help your customers spot a fake review on your page:

1. Remember, consumers look to reviews to make buying decisions, so keep that thought front and center.

2. Respond to every review in a professional manner. There are two sides to every story. Let the readers know you made the effort to explain.

3. If a customer is serious about doing business with you, they'll likely be reading both your positive and your negative reviews. Let your prospects know you care though your attention to your reviewers.

4. Make sure you have enough real and positive reviews to offset any negative ones.

5. Don't be afraid to ask for reviews when you have a satisfied customer. Make it easy for them by sending them the link to your review page.


How to Spot Fake Reviews

Len Summa

Written by Len Summa

Len Summa joined Data Age Business Systems, Inc. in 2012 and currently serves as Chief Executive Officer (CEO). Before becoming Data Age Business Systems’ CEO, Mr. Summa was Chief Operations Officer (COO) for four years. He has 26 years of experience in executive software solution sales and operational management for both early stage and well-established firms. Prior to his Data Age service, Mr. Summa was the General Manager of global sales and operations at Persystent Software, an industry-leading enterprise recovery software. Mr. Summa has also served as the Director of North American SMB sales and operations at, the preeminent software firm in the learning management space. Mr. Summa has a vast business and entrepreneurial background and was the co-founder of Lou Ferrigno/Fitness Showrooms, a highly successful retail and wholesale chain located throughout the Northeastern United States.

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