Pawnbrokers, we know you have heard the phrase "Image is Everything". We have visited pawn shops all over North America and the Caribbean. We have seen some of the worst and best shops in the business and the ones that stand out the most are the ones that are clean, well lit and make people feel safe to conduct business in. As Data Age / PawnMaster gets ready to turn 25 years old, we know as the industry leader, our image is constantly being watched by our competitors so we work extra hard to ensure we keep it positive. A key part of building your brand is promoting a polished and consistent image. Your image is reflected in everything that represents your business – logo, business card, packaging, tag-line, etc. To make a lasting impression, be sure every aspect of your marketing strategy mirrors that image in design, color and overall appearance.
Weigh in on this post and let us know what does your image say about your business?