There are two types of pressure. There is pressure you feel and pressure you apply. Assuming we are constantly refining our trade, enhancing our knowledge and working smarter, applying pressure in a competitive opportunity boils down to proper positioning and differentiating yourself from the competition.
Clear, consistent communication with your prospects in concert with spot-on follow up will allow you to deliver the knockout punch on almost every opportunity. By listening to your prospect you can easily take what you have learned from them and apply this to your business solution for them. This in turn, with proper organization and time management skills, will always have you one step ahead of the competition.