2018 saw a lot of milestone events at Data Age, kicking off with our thirtieth anniversary. Being in business for thirty years is no easy feat, as we've seen where so many other business have come and gone, and others that continue to fail. Being able to service our ever-growing customer base while staying ahead of the pack as the industry leader is an accomplishment that we are very proud of. During 2018, our eCommerce and mobile services provided great reach and success for our clients. Our integrated eCommerce platform e4o generated over 10 million dollars in online sales for our clients, and our success fee-free model kept our clients profit margins high, as they should be. This robust product continues to gain rapid success, and new users are adopting it on a weekly basis. Our text messaging platform has lead the way in this industry for a number of years, but recent expansion has helped us define mobility in a much more efficient and safe way. With the addition of TxTPay, text messaging is a product line that's exploding with new ideas and increased revenue opportunities for our customers.
As we are about to ring in 2018 and start our 30th year of servicing the pawn industry, we must review the year 2017. As we look back we once again had another very successful year. Our mantra and brand promise is to put the PawnMaster client in the best possible position for success. The PawnMaster client base continued to flourish in 2017 as our brand promise continues to be all about the customer.
We have been known for delivering the best and most stable products in the market for three decades. In 2017 this continued. Being the only dual platform company on the planet, we saw PawnMaster Ignite, our true cloud platform, gain market share while our Classic product still dominates the pawn landscape. Being the industry leader we felt it our duty to offer the newest technologies without compromising stability.