PawnMaster Blog

Customer Service, Playing the Long Game

I owned a shop during one of the many “gun scares” and I had a rather large inventory at the time, mainly AR-15’s.

I had a choice. I could raise the prices of my firearms and get all that I could, or I could do what I felt was the “right thing” and sell them at the regular price.

Getting New Customers Is EASY If You Do This ONE CRITICAL THING

"How do I get more customers?” This is the most common question asked to me by small business owners. And the available marketing solutions are plentiful: Radio, billboards, coupon books, social media ads, website ad banners, blah blah blah.

Attracting and Retaining Customers

I worked for a large retail drug chain early in my career, and we once had a training class on “embracing your inner 4-year-old”. I thought it humorous at the time, but as the training went on, I understood it and it became a cornerstone of my thought process.

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