It's that time of year again
—the decorative lights are going up, homemade cookies and pies are headed into the oven, and all of your friends are pulling out their festive sweaters.
Each retail holiday has a different sales focal point from the others. As every business is vying for the sale of the season, they are kicking off earlier and running sales longer (called the Christmas Creep), sometimes up to 3 days before the actual sale day and a week after.
Black Friday is the unofficial beginning of the Christmas shopping season in the United States. As a retailer, there are many things you can be doing even now to prepare to capitalize on this shopping frenzy.