The holidays are over. It's January 2nd, you walk into your store...now what?
As I reflect on 2020, The year is almost behind us and I am reminded of a quote that I heard some time ago: “Adversity doesn’t build character, it REVEALS it!”
What I would tell my younger self…
For over 30 years, Data Age/PawnMaster has delivered both world-class products and world-class services. PawnMaster continues to advance as the preeminent leader in the industry because of their clients.
Marketing. I could write that word in hieroglyphics and we would probably be as close to understanding it as we are in English.
I’ve been asked many times, “Why do you carry all this stuff in your store”? I know they’re referring to what many would call “junk”—collectibles, clothing, kids’ toys, etc. I always answer the same way, “Because it makes me money and brings in a larger clientele”.
Thinking back on how the pawn business has changed over the last 20+ years… it is amazing. Many deals that were made years ago were by chance and by educated guess. We didn’t have the ability to “look it up online" or “call an expert” because a quick decision had to be made. This often made for some big wins and big losses. Here’s a couple that stood out over the years…