In 2016, many operators were forced into unchartered waters when a portion of the market had to search for new pawn software. Be it because of unfortunate life circumstances or business decisions of companies to take alternative directions in their business models to attempt to fast track success. Many operators did their homework and changed direction themselves by moving over to PawnMaster. There were many reasons for this besides great products and services. Stability, integrity and transparency were key elements for people making the move.
Have you ever given much thought to taking your shop's marketing to the next level? Or, have you ever measured your marketing efforts to see if there is actually a return on it? Data Age / PawnMaster has launched our newest complement to TxT Pawn… TxT Valet. It is a true, full-concierge service at a price that’s feasible. It’s simple, one can say a no-brainer in the marketing area if you do not have the time, or do not know what marketing efforts will bring your customers through the door. The TxT Valet team does everything for you.
1. To start, they call you to talk one on one about your inventory, they will also ask you to run certain reports to obtain specific marketing information, they go over any marketing ideas you may have, and holidays that are coming up that you may want to advertise sales for.
2. They will then take the information gathered and work with you to create a custom blast describing your sale and/or inventory you would like to move and use that information to deploy the program for you on the date and time you've requesed.
3. They actually follow your campaign and if a hyperlink was placed in your blast they track them to see your customers' open rates.
4. And finally, a member of our team will follow up after the campaign to see how it produced for you and your business.
Before coming to Data Age I had the pleasure of going to several Disney seminars. When I came to Data Age and found out my first NPA Expo would have Disney doing the educational seminar I flipped out and was elated. I did not know our industry too well at the time but knew the Disney seminar would help each and every broker who attended. Over the years I have spoken with many of you and we all seem to agree this seminar was the bomb. I reflect back on this event because I just did a Disney cruise with my family. For those who know me I do actually take time off here and there… But not a lot. My time aboard the Disney Magic cruise ship along, with a day on their private island just reinforced to me their approach to business is world-class and we should all take as much away from their approach as we can and apply it to what we do every day. Before I proceed let me drop a for fact nuggets on you regarding this company.
Since 1988, Data Age has provided world-class technical support and software updates with every product we sell. Our unique support proposition drives down total-cost-of-ownership and sets Data Age/PawnMaster apart from other industry players that charge high hourly rates. We have set ourselves apart from all other competition in our space.
As leaders in our communities, in our businesses, and in our industry, we spend a great deal of time working with people. These people have a profound impact on our livelihoods through the work we do with them or through the products and services we deliver. In turn, our products and services should also have an impact on our employees, customers, and anyone you come in contact with. The great leaders, companies, and organizations never lose sight of this ever-present focus. You have to put people first no matter what, if you want to be successful as a leader or a business owner.
Every time a pawn shop writes a loan, a relationship begins. Whether it’s for a new or returning customer, each loan is the start of a relationship with someone who will visit the store over and over, and whose experience will impact the success of the business.
I am sure customer service is an area we have all had to focus on finding ways to continue to improve. We all work hard to build a brand. We all have a brand promise. Many of us are carrying this promise from one generation to the next. The difference these days are the customers. The "powah" of the customer is more prevalent than ever before and every business that does not make a sizable investment in customer service is really placing themselves in a pickle. Customer service could mean many things including investing in headcount to take care of clients, having a floor policy on how you want your clients addressed, having a call policy on what messages you want to convey to your customers. No matter what it may be it is very sound business to treat your clients well. I am sure every one of us in here really care, enjoy and respect all of our customers. We all know there are times when you can’t make everyone happy but it is here you have to work even harder to make the situation right for the customer on some level.
When Data Age was formed nearly 30 years ago, we didn’t have the pocket mobile phone, we didn’t have unlimited access to the internet and laptops and tablets were unheard of in regular use. Yes, those were the dark ages alright, but computers and software were still making a difference in the business world.
Reading so many articles on customer experience lately, it is nice to see what we speak about, train to, and preach at Data Age is very much a best practice of great companies. Customer service is important from every angle. We take very seriously every opportunity we have to connect with our customers. As with any company, there is occasionally a glitch, confusion or miscommunication and we look at these situations as opportunities as well. They are opportunities to create a positive experience for our customers and also opportunities to get even better at what we do. Our door is always open to learning about these types of opportunities.
Whether the issue is our fault or not, we adhere to the key points below to get to the bottom of any customer concern:
1- It is about the customer no matter what