My name is Erin Kingsley. I’m from Mt. Vernon, Illinois, which is a little thriving city in southern Illinois. I manage the People’s Choice Cash and Pawn shop for my family. I was introduced to the pawn world in 2003 when my family decided they were going to open a shop.
As we enter the mid-year mark of 2019, so many people ask me, “How do you win and how do you have such a loyal customer base?” My response is fast, simple, and without hesitation…. Customer service. My team and I are committed to serving the underserved in our industry.
Over the years, we have done all that we can to ensure success for not just our PawnMaster users, but non-PawnMaster members of the industry as well. About seven years ago, we reformatted our focus and really brought collaboration and education to the forefront. Since making this change, we built out informational sites and resources like this blog and PawnLink.org, as well as providing industry-wide information through our social media channels. We’re known in the our industry as the first vendor to solve real problems with substance rather than promoting fluff. That’s why we recently entered into a partnership with Podium, a collaboration which will bring another level of education and service to the industry as a whole, while addressing some real issues that affect businesses of any size. Working with new people, companies and technology is one part of what we do but we also stay very close to our own community within our industry.
For over 30 years, Data Age Business Systems, the developers of PawnMaster pawn management software, has been known as the leader in providing the collateral loan and second-hand industries with cutting-edge point-of-sale solutions. As these industries and the technologies behind them constantly evolve, a new team was assembled to oversee the continued development of Data Age’s suite of product services.
For over 30 years, PawnMaster has been known for our world class service in every aspect pertaining to supplying the collateral loan and buy/sell industry with state-of-the-art software. Whenever we roll out a new program, service, or support model, we do so with only one focus; Our customers. When we build cutting edge software, we don’t build to accentuate fluff. We build features into our products to put our customers in the best possible position for success, and to give them a true competitive advantage in their markets.
Every day we hear stories about vendors not helping their clients, not calling them back, and a host of other very frustrating and disappointing things, all of which are negatively impacting peoples' businesses. The Data Age/PawnMaster brand, company, and suite of products have been known for being world-class for the past thirty years. We always sit back and analyze how to improve. I recall an event held at the Ritz Carlton a few years back. I was walking to my meeting and in the hallway I saw three Ritz Carlton employees on their knees highly focused on removing a small piece of gum from the carpet. At first I said for the amount of money a room cost I would expect this but the establishment provided great value in so many areas. They don’t need to roll out three people to get a tiny piece of gum that cannot be seen removed. This is their strategy to customer service excellence and overall user experience. Let me be clear, customer support is a strategy that many miss the mark on in a big way.
There are many similar traits and characteristics when comparing sports and business. I'm not a fan of Coach Belichick’s team, but I am a huge hoodie fan and follower. This is one of the best and longest interviews he has ever given and when you sit back, listen, and absorb, it just makes sense. His approach to the sport is business-like, and his strategies and tactics can be transferred into any business practice, especially around leadership; Getting the most out of your team and the ability to constantly employ situational awareness involves adapting and overcoming.
Consistency, consistency, consistency... Let’s face it, customer satisfaction is what it is all about in business. Your customers are your business and your life. Over the years we have learned and grown in this area. In the five years I have been with Data Age we have focused all our energies to ensure the customer satisfaction levels and experience were top notch. Successful businesses have to also have an open mind, broad shoulders and willingess to hear things that are not great about their business. We have done just that and appreciate the feedback given to us. We view this feedback as an opportunity to get better. This continues today when customer satisfaction and brand loyalty is at an all-time high.