Recent events continue to underscore the need for a solid eCommerce business Model.
Data Age Business Systems, the developer of PawnMaster, the industry leading pawn management software, is proud to announce the appointment of Didi Abdulnabi to Director of Marketing.
I feel great knowing that all my hard work and dedication has truly paid off. I have officially been promoted to Director of Tech Support after 4 years of service to Data Age Business Systems.
Data Age Business Systems, the developers of PawnMaster pawn management software, are proud to announce that their client base has reached an eCommerce milestone. Using the integrated eCommerce tool e4o, PawnMaster users have listed close to one million items online, with the sales total of items topping out at more than twenty million dollars in revenue. “This is a very exciting time for us,” says Len Summa, CEO of Data Age Business Systems. “We have been analyzing and investing in eCommerce for a long time. We knew the kind of power selling online could bring our customers, and that’s why we integrated it into our industry-leading product. Now our clients can reach customers not just locally, but globally as well. With pawn shop retail sales totaling more than 50% of all income in 2017, listing items online is becoming less of a luxury and more of a necessity.”
I’ve been working with people in some capacity for 27 years, and I always have been and remain a firm believer in the concept of teamwork. Recently in fact I experienced the power of teamwork firsthand here with our own PawnMaster team. The way they came together was nothing short of spectacular and something I’ve never witnessed before, and it's really galvanized my belief and commitment to the teamwork concept. When you have a great team like we do, you think there’s nothing more they can do that will shock you but man I have to admit, I was wrong in this instance. Let me set the stage for you and share this real-life scenario, which will only reinforce why teamwork is vital to every business.
Hey y’all! Anyone who knows me over the years knows…. I LOVE THE HOLIDAYS!!!! So I’m back again this year to talk about Black Friday and how it’s going to affect your business. I’m also sharing my Black Friday predictions as well as which stores will be open on Thanksgiving this year. There’s less than 50 days to Black Friday, so let’s get ready to kick off a slew of sales!
We take pride in our marketing efforts here at Data Age and in turn often get the opportunity to answer our customers' questions about marketing and promotions. Shop owners often want to know how they can go about marketing their business online. We've put together a starter's guide to Social Media Marketing to help you get a leg up when promoting your business online.
(This article originally appeared as "Pawn Connections" in the Fall 2018 issue of National Pawnbrokers magazine)
I remember when Facebook first came to my attention back in 2005. My college classmates were talking about a website where you could “connect” with one another and post messages on each other’s “walls”. Our school had just become eligible to be part of this “social network” and I though hey, why not sign up and see what this is all about. Little did I know that within a decade, this Place for Friends (Facebook’s original tagline) would expand into the realm of marketing and sales, eventually becoming the third most visited website in the world.
These days almost everyone is shopping online, or at the very least doing online research before making a purchase. eCommerce is becoming a part of our national fabric, and retailers need to be ready to roll with the changes. Now you may say, "Wait, I'm not a retailer. I'm in the pawn business." But think about it—I'm sure that you've noticed a shift in the amount of items you're selling in your shop.
According to IBISWorld Reports, 55% of all pawn shop revenue in 2017 was generated from merchandise sales. We've been following the eCommerce trend for years at PawnMaster/Data Age, so this statistic doesn't surprise us. We want our customers to be able to extend their reach as far as possible, and our e-foro integrated listing tool gives them this ability. e-foro is a powerful tool on its own, but you need to have an understanding on how to best prepare your listings for each marketplace in order to maximize your earning potential.
Picture this—it’s Monday morning and you show up at your shop, everything is looking great for the week. You have a monumental event planned and you cannot wait to see the amount of sales and loans the week coming up has in store. You get your shop set up and ready to go, you start to disburse the cash drawers to your employees... and your computer won't unlock. You try logging again and still nothing. You check another computer, it's not working either. This never happens! Nothing is working as it should, something's up. You quickly resort to taking cash payments and sales as everyone works to figure out what the issue is. Then it happens—you get an email on your phone from a strange address telling you that your computer files are locked, and to get them back you must pay $15,000 for the passcode. You have 72 hours to pay the fee or your files are gone.