PawnMaster Blog

5 Helpful Hints for Pawnbrokers - Volume 6

 


 

1. This is NOT your Grandpa's old pawn shop! We must have an outstanding customer experience!  Make it lively with upbeat music, smiling faces, etc.  Also, give away bottled water and/or popcorn.  Think about your shop from a "millenial's" perspective and make sure the experience is one that will bring them back because it is fun to be in your shop(s).

5 Helpful Hints for Pawnbrokers - Volume 5

 

 

1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer.  It costs next to nothing, creates an avenue for discussion and virtually guarantees a satisfied customer – even if he/she doesn’t buy anything that trip.  Get the customer’s name/email/cell # and, for PM customers, use the want list feature available, and watch the sales roll in.  That’s a permanent customer.

eCommerce without Revenue Sharing

E-foro, our multi-platform e-commerce tool is gaining a lot of momentum in the PawnMaster network. This easy-to-use product in concert with our newest Storefront product is providing huge returns and light speed ROI for the PawnMaster community. With no revenue-sharing fees, our customers are seeing all of the proceeds of their efforts stay in their bottom line and in their business… Not ours!  Last week alone we onboarded 16 brand new e-foro customers and we fully expect the product to grow rapidly.

5 Helpful Hints for Pawnbrokers - Volume 4

 

5 Helpful Hints for Pawnbrokers - Volume 3

 

5 Helpful Hints for Pawnbrokers - Volume 2

 

5 Helpful Hints for Pawnbrokers - Volume 1

 

1. All TV’s on the sales floor are turned on. Two factors sell nearly all TV’s… Price and picture.  There is virtually no chance a TV that isn’t on will generate much interest from customers. Older TV’s may sometimes have a great picture and, hopefully, be affordable to someone with a small budget. Even poorer pictures can sometimes be enhanced by attaching a Blu-Ray player. Still, go back to rule one… Turn it on!

How to avoid getting flagged on Craigslist

What many people do not realize is that Craigslist is policed by its users, (not a team of moderators chosen by Craigslist). This means that users like you and I can flag any listing for any reason. One of the biggest reasons you may get flagged is reference to a listing on eBay, your eBay store, advertising that you sell things on eBay, etc. Craigslist users do not like the word eBay and will consider your listing spam. There are three flagging categories on Craigslist.

Did you know that e-foro is much more than just a turbo lister?

Save time and money by integrating your eCommerce sites into one marketplace management portal within PawnMaster. e-foro pulls item descriptions and details from your PawnMaster program to eliminate having to re-type the info on the eCommerce sites. You can also add additional detail and images for all items before posting them live.

Ecommerce Strategy

What is e-commerce?

Electronic commerce, more commonly known as e-commerce, is the buying and selling of goods and services electronically – primarily over the Internet.

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