PawnMaster Blog

Get the Most Out of e-foro

These days almost everyone is shopping online, or at the very least doing online research before making a purchase. eCommerce is becoming a part of our national fabric, and retailers need to be ready to roll with the changes. Now you may say, "Wait, I'm not a retailer. I'm in the pawn business." But think about itI'm sure that you've noticed a shift in the amount of items you're selling in your shop.

According to IBISWorld Reports, 55% of all pawn shop revenue in 2017 was generated from merchandise sales. We've been following the eCommerce trend for years at PawnMaster/Data Age, so this statistic doesn't surprise us. We want our customers to be able to extend their reach as far as possible, and our e-foro integrated listing tool gives them this ability. e-foro is a powerful tool on its own, but you need to have an understanding on how to best prepare your listings for each marketplace in order to maximize your earning potential.

How much are you really paying for your eCommerce software?

While selling your inventory online is becoming a necessity, we want to bring awareness around the cost of doing so and help you gain an understanding of what certain convenience fees are for.

Getting Started with eCommerce

5 Helpful Hints for Pawnbrokers - Volume 6

 


 

1. This is NOT your Grandpa's old pawn shop! We must have an outstanding customer experience!  Make it lively with upbeat music, smiling faces, etc.  Also, give away bottled water and/or popcorn.  Think about your shop from a "millenial's" perspective and make sure the experience is one that will bring them back because it is fun to be in your shop(s).

5 Helpful Hints for Pawnbrokers - Volume 5

 

 

1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer.  It costs next to nothing, creates an avenue for discussion and virtually guarantees a satisfied customer – even if he/she doesn’t buy anything that trip.  Get the customer’s name/email/cell # and, for PM customers, use the want list feature available, and watch the sales roll in.  That’s a permanent customer.

eCommerce without Revenue Sharing

E-foro, our multi-platform e-commerce tool is gaining a lot of momentum in the PawnMaster network. This easy-to-use product in concert with our newest Storefront product is providing huge returns and light speed ROI for the PawnMaster community. With no revenue-sharing fees, our customers are seeing all of the proceeds of their efforts stay in their bottom line and in their business… Not ours!  Last week alone we onboarded 16 brand new e-foro customers and we fully expect the product to grow rapidly.

5 Helpful Hints for Pawnbrokers - Volume 4

 

e-foro eCommerce Integration $7m and Counting!

Over the years Data Age/PawnMaster has grown our business because we have helped our customers grow theirs by listening to them. We don’t force you into operating your shops to fit our software. Our software is highly configurable to meet your specific needs and can be customized as well.

5 Helpful Hints for Pawnbrokers - Volume 3

 

5 Helpful Hints for Pawnbrokers - Volume 2

 

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