1. This is NOT your Grandpa's old pawn shop! We must have an outstanding customer experience! Make it lively with upbeat music, smiling faces, etc. Also, give away bottled water and/or popcorn. Think about your shop from a "millenial's" perspective and make sure the experience is one that will bring them back because it is fun to be in your shop(s).
1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer. It costs next to nothing, creates an avenue for discussion and virtually guarantees a satisfied customer – even if he/she doesn’t buy anything that trip. Get the customer’s name/email/cell # and, for PM customers, use the want list feature available, and watch the sales roll in. That’s a permanent customer.
E-foro, our multi-platform e-commerce tool is gaining a lot of momentum in the PawnMaster network. This easy-to-use product in concert with our newest Storefront product is providing huge returns and light speed ROI for the PawnMaster community. With no revenue-sharing fees, our customers are seeing all of the proceeds of their efforts stay in their bottom line and in their business… Not ours! Last week alone we onboarded 16 brand new e-foro customers and we fully expect the product to grow rapidly.
Over the years Data Age/PawnMaster has grown our business because we have helped our customers grow theirs by listening to them. We don’t force you into operating your shops to fit our software. Our software is highly configurable to meet your specific needs and can be customized as well.
1. All TV’s on the sales floor are turned on. Two factors sell nearly all TV’s… Price and picture. There is virtually no chance a TV that isn’t on will generate much interest from customers. Older TV’s may sometimes have a great picture and, hopefully, be affordable to someone with a small budget. Even poorer pictures can sometimes be enhanced by attaching a Blu-Ray player. Still, go back to rule one… Turn it on!
Craigslist gets about 30 million visitors each month looking for products that might be available in their very own backyard. If you own a brick and mortar shop, where customers come in to touch and feel the product, then this marketplace is a great way to drive foot traffic into your store. A free local classified advertisement website where you can post your products and target buyers in your local neighborhoods.