Steven Sinatra is a second-generation pawnbroker who, along with his father, runs World Pawn Exchange in North Bend, Oregon, where he is GIA jewelry professional and managing partner. As someone who grew up during the technology boom of the mid-90s, Steven has a unique understanding of how to best reach his customers through the platforms that they use every day. He approached PawnMaster to write a guest blog on the topic, and we were happy to take him up on his offer.
We take pride in our marketing efforts here at Data Age and in turn often get the opportunity to answer our customers' questions about marketing and promotions. Shop owners often want to know how they can go about marketing their business online. We've put together a starter's guide to Social Media Marketing to help you get a leg up when promoting your business online.
(This article originally appeared as "Pawn Connections" in the Fall 2018 issue of National Pawnbrokers magazine)
I remember when Facebook first came to my attention back in 2005. My college classmates were talking about a website where you could “connect” with one another and post messages on each other’s “walls”. Our school had just become eligible to be part of this “social network” and I though hey, why not sign up and see what this is all about. Little did I know that within a decade, this Place for Friends (Facebook’s original tagline) would expand into the realm of marketing and sales, eventually becoming the third most visited website in the world.
If I would have told you ten years ago that Facebook would become the third most visited site in the world and a major player in the world of marketing and eCommerce, you would have looked at me like I had three heads. But that's exactly where we're at in this ever-expanding digital age. More than 2 billion people use Facebook on a daily basis. That's a little more than one fourth of Earth's population. If you don't have a Facebook page for your business, I have to ask; What are you thinking?!
As a former business owner in the retail space, my partner and I knew what it meant to face challenges. These challenges could range from the day-to-day "running a business" issues, to people problems, to dealing with local ordinance, the up and downs of revenue, the list goes on. As we all know, small business owners wear almost every hat. Personally, what made jumping through all these hoops worth it was bringing in new customers while still collecting revenue from my returning clientele. Word of mouth was it as far as marketing went; you treated your customers well and people flocked to you. In 2018, it may seem harder than ever to find new clients, and we all know that competition is coming from every direction. There is a silver lining here, and that is there are a lot of online platforms that you can use to ensure that your brand is securing the visibility is needs to thrive.