Earlier in the year we discussed falling prey to competitors writing fake reviews and trying to take false shots at your business. Let’s expand on this topic because we have received a lot of inquiries regarding this topic and many people wanted more information about and feedback pertaining to it. Marketing is a vital part to bringing your products, your services and your message to the market place. Marketing strategies should be a key part of your business planning and depending on the size of your business should be given a lot of attention. Your marketing efforts need to align to your overall business practice and company goals. It will also convey the message you want to deliver and set the stage for how you want to be perceived in your business.