In my previous life as a small business owner, this was always the time of year when I was heads down looking to crank out sales. Having a multiple store chain and selling straight retail, the holidays was where I made my mark. At the time, I didn't realize that the entire year leading up to the holiday season we were unconsciously making sure that we went the extra yard for our customers. This is always the correct approach when supplying and supporting a large customer base.
Sometimes the best way to draw shoppers in can be with the simplest events or decorations. Your holiday ideas don’t have to cost a lot of money to build store traffic.
Each retail holiday has a different sales focal point from the others. As every business is vying for the sale of the season, they are kicking off earlier and running sales longer (called the Christmas Creep), sometimes up to 3 days before the actual sale day and a week after.