PawnMaster Blog

Jewelry Display

What is typically the biggest asset in your store?  Outside of your loans, it’s your jewelry inventory – yet very little money, time and effort is typically allocated for displaying your jewelry in the most effective manner.  You’ve stocked your pawn shop with unique and fashionable jewelry you hope your customers will love. But stocking your store is only part of the equation. To move inventory, you’ll have to display your jewelry in a way that will catch your customer’s eye and show your jewelry in the best light – both literally and figuratively. You want to create a retail jewelry display that will not only attract customers but will keep them coming back for more.

I Have to Ask My Wife


How about Lunch?

Why Didn't She Buy that Diamond Ring?

 I was selling diamonds on the road, went into a gorgeous store, and asked the owner his secret to success.
 He said this, "When I'm showing a guy an engagement ring, and he seems interested I say, "Do you have anything you can bring in as a down payment on this ring? An old X-box or guitar you don't play maybe, or a dirt bike?" The guys faces light up, I DO have an old guitar! The guys run home and the sale is DONE, CLOSED, WON. The jeweler provided the FEELING of value. He made the customer FEEL good and responsible about the purchase and so he got the sale.

 Why did that woman leave without buying the necklace
How to create a super experience 
You deserve a BIG
Cute Video for you to Share with Customers

Funny Proposal video
Why Didn't She Buy 
That Ring?
So why did that woman, who really 
liked that necklace, walk out without 
buying it? Because she HAS a necklace!
 Yes. She likes yours better, but she 
FEELS it would be irresponsible
 to buy another necklace since she
 already has a one.    

"Well, what is wrong with having 

lots of necklaces?!" 

In the down economy many people

 came to realize they can be happy 

with less stuff.   

 Why Don't You Buy 

a New TV?  

 Well, because you have a TV. You feel it would be extravagant or irresponsible to buy a new one when you already have one. But what if you could trade your old TV in for a new one? Then you would FEEL GOOD about getting a better TV. 


The car industry figured this out.
Car companies offer great incentives for trade-ins. Consignment clothes stores are thriving. People feel it's o.k. to buy new clothes if they get rid of old ones.
The goal in sales is to get the customer to FEEL GOOD about what they are buying!


If you can help that customer trade in an old necklace, she might be more likely to upgrade to your new one.



But Aleah, I Already Trade In Gold?

Asking for gold does not create the same FEELING. It risks sounding like you're wanting gold and less about them feeling good. Make sure you convey you are helping them up grade to a better piece of jewelry. Try a promotion where you give $50 off a new watch when you bring in your old watch. When a shopper is looking at a necklace, ask them if they have other necklaces to bring in for trade. You could even offer to consign them for them in your case. Make then feel green, make them feel responsible, make them feel good and you will close more sales! 


Rat Tail Labels for Barcoding Jewelry

In the jewelry industry, keeping track of product is essential. Since most pieces are more costly and require more time to produce relative to other industries, jewelers have a heightened need for accurate inventory and product information.

Printable Birthstone Chart

We're always looking for ideas to provide useful tools, rather than only traditional sales materials for our customers and prospects. I’m sure you most of the industry knows these by heart, but we thought your customers might like to use it for reference if their mom, husband, wife’s birthday is coming up and they’re just browsing your store, unsure of where to start.

What else can we create, that you would be helpful either for you and your staff, or to help you sell more to your customers? Let us know in the comments below!

You Can't Afford this Jewelry

Your Poverty Mentality Might be Keeping You or Your Staff from Making  BIGGER SALES!

Remember when you bought...


Never Regret
Buying the Best!
Think about the time you bought a really nice wallet. It lasted for years right? The same with jewelry. When you buy cheap jewelry that is what you get!  Remind your customers that buying quality can actually save them money in the long run. Think about it. A nice belt can last 20 years. You would have to buy many cheap belts to last that same amount of time and would actually spend MORE money.
      In the long run, Quality will save Money & Time.

Quality saves you money!

Sell it as an Heirloom
Remind the customer that a nice piece of jewelry will last for generations. Shouldn't they buy something that can be passed down again and again? Few things in life can be... Take this opportunity to buy the best.

Tell the guy this
 "So you saw it cheaper
 on-line? You
 can always find some
thing cheaply made"
"but how happy do you think she is going to be when all those little diamonds fall out and
her ring is in the shop 
MORE than on
her finger!
In the long
 run quality will save
 you money"

 You think you are saving by  buying the cheapest because it costs  less now, but long-term you actually end up spending more.



"I have a diamond I want to sell"

How YOU can get the Most $$ Money when Selling
GEMS to Dealers!
 W hy its so hard to sell  back  color?
My friend Ankur tells me that the market is flooded with TREATED stones. This has causes the price of most colored gems to drop dramatically. It costs more money to sort them, than to cut new gems. 
Matt Winward of MD Diamonds buys OTC (over the counter) color, but he says it is very difficult because gemstones that have been in rings are most likely damaged.

Matt says the cost and time fix a gem makes it cost prohibitive. Also, it is capital intensive to buy color. Not just the initial purchase, but also expensive in terms of education, equipment, and trustworthy people.
Who Buys Color?
MD Diamonds (801) 628-4785
Eric buys nicer color

Johnny ABBGS (314) 517-3606
buys mostly nicer break out
larger sizes.  pays about $1/ct 
Bartier Lapidary Service 
Damaged goods ONLY
Arun Gems, Bangkok Thailand
"I used to come to 
work and think
What can I SELL today?
Now I come in and think 
What can I BUY today"
 - Bob jeweler, FL
  Why Aleah can get you the MOST MONEY when you are Selling a diamond?
  • I'm GENEROUS. I truly want to give you the absolute highest possible price for your diamond.
  • I SHOP IT AROUND. If I'm not the buyer, I find someone who is. 
  • I CAN GIVE OFFERS OVER THE PHONE! Just email me and I can give you a ball park price even without seeing it.
How to get the Most Money for Your Diamond Melee



If you can frost your CZs out, you can get more money for your melee.



Sorting is very time consuming, but sieving is easy and helps you get more profit! There are three main plates you need. Sizes 16, 11 and 6. Each size is a different price point. You get more money by separating the price points.



Try these melee buyers  

 Viraj     917-907-3522

 Verma  404-995-6782



Here is a Fun VIDEO for you to share to get 

MORE people to SELL TO YOU!




Take your parcel and

do one of two things.


1. If there is a trade

show, take your

parcel there. Shop it

to different booths.

Find the dealer that

pays the most, and send them your future melee.


2. Split your parcel into 3 sections.

Send 3 smaller parcels to 3 different buyers. Take the highest offer.



Amit did the research.

He showed THE SAME

 parcel before and after cleaning it and got very different offers! 


$70 for dirty verses $140/ct just for cleaning it. Be sure to clean your melee in the

ultrasonic before you

sell it.










A Sweet Jewelry Tip!

 Effective Event Tip: "The Focus Group"
Super Sales Line
Andrew from Cincinnati says this great line, "When a diamond is sent to GIA it is given grades based on the opinion of three men, none of who's opinions matter right now. You know who's opinion matters? HERS. All that matters is what she see's when she opens that box"
Special Sales Line
David from Alabama  recommends gradually referring  to the diamond you are trying to sell as "your diamond" and before long the customer will think  that way too!

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