Over the years, we have done all that we can to ensure success for not just our PawnMaster users, but non-PawnMaster members of the industry as well. About seven years ago, we reformatted our focus and really brought collaboration and education to the forefront. Since making this change, we built out informational sites and resources like this blog and PawnLink.org, as well as providing industry-wide information through our social media channels. We’re known in the our industry as the first vendor to solve real problems with substance rather than promoting fluff. That’s why we recently entered into a partnership with Podium, a collaboration which will bring another level of education and service to the industry as a whole, while addressing some real issues that affect businesses of any size. Working with new people, companies and technology is one part of what we do but we also stay very close to our own community within our industry.
Here's something I learned early on in my sales career—first impressions matter! If there's one thing to always be mindful of, it’s to pay attention on how you're coming across to the people that you're communicating with. It's even more important when you're communicating with them for the first time!
When it comes to running a successful pawn business, one of the most important skills for a broker to have is the ability to qualify their customers. Qualifying your customers is like vetting a new hire; you need to see if it's going to be a good fit.
I've been in the pawn business for over 20 years and you better believe that I've seen my fair share of unhappy clients. The first time you're faced with an upset customer, it's a lot to take in. Even the most experienced brokers will have their hands full when it comes to a really disgruntled customer who thinks they're in the right. Throughout my history in this business, I've learned a few ways to diffuse a situation and help both the customer and shop owner come out feeling satisfied, reassured, and respected.
Text messaging is a great service that you can provide to your customers to help keep them up to date on their loans while providing you the ability to alert them to sales and promotions you’re offering in-store. In order to connect with your customers, they have to opt-in to receive your messages. Watch our Text Messaging: Opt-In Best Practices video below to learn how easy it is to opt customers in to your text messaging promotion programs.