I've been in the pawn business for over 20 years and you better believe that I've seen my fair share of unhappy clients. The first time you're faced with an upset customer, it's a lot to take in. Even the most experienced brokers will have their hands full when it comes to a really disgruntled customer who thinks they're in the right. Throughout my history in this business, I've learned a few ways to diffuse a situation and help both the customer and shop owner come out feeling satisfied, reassured, and respected.
Text messaging is a great service that you can provide to your customers to help keep them up to date on their loans while providing you the ability to alert them to sales and promotions you’re offering in-store. In order to connect with your customers, they have to opt-in to receive your messages. Watch our Text Messaging: Opt-In Best Practices video below to learn how easy it is to opt customers in to your text messaging promotion programs.