PawnMaster Blog

Data Age Welcomes Onboard Check City, Full-Service 31-Store Chain

Data Age Business Systems, developer of PawnMaster, the industry leading pawn management software for over thirty years, is proud to welcome onboard Check City, a thirty-one-store operation servicing Utah.

Ubiquity - Establishing a Dominant Presence

As business owners and executives tasked to grow a business, we should all strive for ubiquity in our business. When your clients need something they should automatically point right at your business as the go to place for them to address their needs. Over the years we have all used phrases like "Xerox this document", "I need a Kleenex", "I need to Google this",  and "I am looking to purchase a Polo shirt". These words are blanket terms in the way they are used but the truth of the matter is they are all brands. World class brands for that matter. These companies become synonymous in their core domains and do things so well they create ubiquity in the market place. Customers may not buy a Polo brand shirt but they say they need a "polo" shirt, which is a sleeved and collared shirt.

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