”I want more! More platforms, more channels, more tools.” I hear this on a daily basis and it is great to want to expand your business and get your products in front of the world. But, when I hear this comment with such enthusiasm, my reply is simple: “Do you have a website?” The majority of these people do, however it is shocking the amount of people who don’t sell items from their own website. Think about this, it is your website, you can do what you want and how you want, why not sell your items there?
Craigslist gets about 30 million visitors each month looking for products that might be available in their very own backyard. If you own a brick and mortar shop, where customers come in to touch and feel the product, then this marketplace is a great way to drive foot traffic into your store. A free local classified advertisement website where you can post your products and target buyers in your local neighborhoods.
BE THE BUYER (not the seller) – Put yourself in your customers’ shoes. Think about a time you bought something on eBay. What process did you go through? How did your experience make you feel?
We asked our employees what their favorite PawnMaster feature is, and why. Here's what they had to say:
Facebook Dark Posts are the Cheapest, Best Form of Direct Marketing Available Today!
We all know that Facebook has a gazillion users. The average American spends 49 minutes a day on Facebook. Because of that we should be using it for our marketing. What I want to share with you is why this is a kick-ass opportunity!
This industry consist of smart buyers who invest their mindshare on areas of great interest for themselves. What I would call the “quick-fix” and the “now” items that immediately impact them.
In a lot of cases software and technology sit outside of their strike zones. They may not be viewed as a top priority because the pawn broker has so many other things on their plate. In the many calls we have been receiving lately, several have been frantic as fear of the unknown creeps in.
Save time and money by integrating your eCommerce sites into one marketplace management portal within PawnMaster. e-foro pulls item descriptions and details from your PawnMaster program to eliminate having to re-type the info on the eCommerce sites. You can also add additional detail and images for all items before posting them live.