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  1. E-Commerce.  My kids have coined the phrase, “If you’re not online, you’ve flatlined.” to describe how their lives are so interwoven with the Internet and social media.  This also describes any pawn shop not utilizing various sales platforms (eBay, Amazon, Craigslist, GunBroker, etc.)  or social media such as Facebook and Twitter for marketing. Remember that rising inventory levels are a negative to the bottom line – its cash you already spent that’s now sitting!  The most active and successful pawnshops are constantly adding items to the Internet for sale.  In the old days when business was slow, my boss would tell me, “Go clean something!”  Now, the motto should be “Go post something!”

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