A website is the gateway to your business. For many consumers it is their first impression, and we all know what is said about first impressions.
The word “brand” normally elicits warm fuzzy feelings toward a customer’s favorite shoes, restaurant, or mobile device. “Brand Consistency” on the other hand is typically met with fear by business owners everywhere. Questions like “What is it?”, “Why do I need it?”, and “Am I doing it right?” are very common concerns, and you should be happy to know that achieving brand consistency is not as daunting a task as it may seem.
Setting up your retail store is a tricky objective. There are two main points that need to be addressed:
- Setting it up for security
- Setting it up for maximum profitability
I was asked for a blog this week to cover 5 things that we, as brokers, do that hurt our business, or at the very least, don’t help.
It seemed pretty straight forward at first, but then I really started to think about it. I used my own experiences and came up with what I thought some of my biggest mistakes were (I made way more than just 5, so it was a challenge to narrow it down!).
I owned a shop during one of the many “gun scares” and I had a rather large inventory at the time, mainly AR-15’s.
I had a choice. I could raise the prices of my firearms and get all that I could, or I could do what I felt was the “right thing” and sell them at the regular price.
I have been involved in technology most of my life. I don’t mean binge watching Netflix or playing Call of Duty (although I do both), but actually making a career out of it.
There are a few “no-brainer” programs in the pawn world, and I believe the Product Protection Plan to be one of them.
In our 2019 blog “serving the under-served…the little things matter,” we talked about the reason behind the need for world-class customer service in any business. As we close out Q1of 2020, it has become painfully obvious to some why customer service is no longer an option…it is a necessity.