Being in business over the years, we all have a very steady customer base of business and I'm certain we all have those customers that really stick out to us. Many people want to grow their business to ensure their income levels and increase their business valuation as the years go by. We can always count on that solid base of business, but to achieve these goals we may look for new business acquisition. Many of us invest in marketing, take our business to the internet, or pump up special promotions along with so many other outlets to drive new business.
In sales or in marketing, it is always better to have someone else do the talking for you in your efforts to position and promote your product or company. Having people similar to your prospective customer you are working with who talk about your product/company is very powerful. Not only will it help your efforts but it is also very helpful for your prospect. Having your prospect get a good feel is a given but alerting your prospect to ask the reference about the process they went through while doing their due diligence is very helpful for the prospect as well. This is sales 101 but is it really that simple?