Data Age Business Systems, the developers of PawnMaster pawn management software, have announced its plan for expansion to a three-tiered customer-centric service model to continue enhancing customer experience as it rapidly increases market share. In preparation to satisfy this massive growth, PawnMaster is promoting Alan Kircher & Brent Nocera to Sales Director positions.
No matter what business or industry you're in, retaining top sales talent or talent in general is always an on-going challenge. Investing a lot of time and resources to find, groom and mature top talent only to see them leave is an ongoing concern for many. This is especially true for the small business owner. This topic caused me many sleepless nights when I was in business. I needed more sales people on the floor to handle the growth of the business. I needed good delivery people who know what the phrase "on time" means. If I wanted to grow, I no longer could be the best sales person and delivery person in the company. I needed to find good talent and committment to get me to the next level. Does this sound familiar?
There are two types of pressure. There is pressure you feel and pressure you apply. Assuming we are constantly refining our trade, enhancing our knowledge and working smarter, applying pressure in a competitive opportunity boils down to proper positioning and differentiating yourself from the competition.
In every sales opportunity, no matter what industry you may be in, rapport and likeability is a must-have element if you want to make a sale. It's a simple fact; people buy from people they like. I have met so many talented sales people over the years and this plays directly into their success. If there was no charm, personality, rapport-building, or likeability as a part of their skill set, they never could reach The President's Club.
At Data Age, we always talk about being confident, learning, growing and mastering our trade. Confidence and expertise should allow a sales executive to gain customers' trust a lot faster. When you earn the right to have a customer accept you as a trusted advisor, they will consult with you as they navigate through the buying cycle.
Over the years I have hired or contributed to hiring hundreds of professionals. When hiring we try to hire for attitude first, coachability second and finally for a domain skill with experience. I think we would all agree attitude is a very desirable attribute you can’t coach up all the time. When hiring for a specific position, for example Sales, we know there really is not an exact science to replicating success. Some may have higher success ratios than others but at the end of the day, in the hiring process, it boils down to the individual you are inviting to join your teams. At Data Age, we feel as long as we have the right attitude we can find a seat on the bus for someone. Not everyone knows, right out of the gates, what their path is in life or in the workforce. Many sales people find out they want to go into marketing and even more just want to help customers, thus seeing them take on a client support role.
The article linked below is a good article on a number of fronts. First off, “why” should the prospect buy from you is a good starting point for success. From my point of view, here is the "why" we live and breathe here at Data Age.
Believe it or not, whether you work inside sales our outside sales, we are all public speakers. Every time you get on the telephone you are speaking to the public. It is important you understand how best to do this. The first step is to make sure you are prepared before every call. You have a window of about 30-90 seconds when speaking to someone for the first time over the telephone.
In sales or in marketing, it is always better to have someone else do the talking for you in your efforts to position and promote your product or company. Having people similar to your prospective customer you are working with who talk about your product/company is very powerful. Not only will it help your efforts but it is also very helpful for your prospect. Having your prospect get a good feel is a given but alerting your prospect to ask the reference about the process they went through while doing their due diligence is very helpful for the prospect as well. This is sales 101 but is it really that simple?
In sales, you have an opportunity to bring on new business through leads generated by marketing and demand generation programs. You also have the chance to sell to existing clients. When we call down on clients we are not using the same tools we use to close new business.
“Hey Bob” how is it going how is business?” As with any conversation – think about your audience.
- Make sure you check in with them a few times a year