Steven Sinatra is a second-generation pawnbroker who, along with his father, runs World Pawn Exchange in North Bend, Oregon, where he is GIA jewelry professional and managing partner. As someone who grew up during the technology boom of the mid-90s, Steven has a unique understanding of how to best reach his customers through the platforms that they use every day. He approached PawnMaster to write a guest blog on the topic, and we were happy to take him up on his offer.
Data Age Business Systems, the developers of PawnMaster pawn shop software, are excited to announce their new integrated Facebook posting tool. It’s no secret that social media has become a prominent part in the everyday lives of consumers. Data Age saw the opportunity to offer the ability for their client base to connect with their own customers on a more personal level.
As a former business owner in the retail space, my partner and I knew what it meant to face challenges. These challenges could range from the day-to-day "running a business" issues, to people problems, to dealing with local ordinance, the up and downs of revenue, the list goes on. As we all know, small business owners wear almost every hat. Personally, what made jumping through all these hoops worth it was bringing in new customers while still collecting revenue from my returning clientele. Word of mouth was it as far as marketing went; you treated your customers well and people flocked to you. In 2018, it may seem harder than ever to find new clients, and we all know that competition is coming from every direction. There is a silver lining here, and that is there are a lot of online platforms that you can use to ensure that your brand is securing the visibility is needs to thrive.
You need a Facebook Business Page, especially if you don’t have a website. Facebook's more than two billion monthly active users make it an impossible platform for any business to ignore and let’s face it, if your customers can’t find you on line why should you think they can find their way to your business?
Who can remember keeping the ads in the Sunday paper and using these to value items coming in the door, especially as a price guide for inventory coming out for sale? Ahh, talk about the good ol’ days! Customers would come in and see a TV that looked to be a good deal, haggle a little, and buy it! How times have changed! Now, everything out for sale in your store can be price checked with eBay, Amazon, or any other retail store in a matter of minutes.