Being in business over the years, we all have a very steady customer base of business and I'm certain we all have those customers that really stick out to us. Many people want to grow their business to ensure their income levels and increase their business valuation as the years go by. We can always count on that solid base of business, but to achieve these goals we may look for new business acquisition. Many of us invest in marketing, take our business to the internet, or pump up special promotions along with so many other outlets to drive new business.
As we continue to examine the power of the customer in a one-click market and how social media impacts business, the need to have the market validate the value you state you deliver, has become more important than ever before. Social proofing is no longer a phenomena it is a legitimate methodology and one any great company needs to embrace and master. What we now call social proofing, used to be mainly driven by endorsements. The big name athlete getting paid to talk about a product. As we all know the concept does drive people to the product but once the product was consumed no one really had the chance to hear about the end results.
All Businesses can talk about their great service or incredible products all day long, but self-promotion can’t come close to instilling the kind of credibility and authority that comes from customer testimonials, customer success stories and customer loyalty. Especially from customers you have been doing business with for many, many years.
Louie Lodes owner of Liberty Pawn in Fairview Heights, IL, talks with us on the importance of selecting the right pawn shop software from the get go. He tried a competitor's pawn software and within 2 months made the switch to PawnMaster. In his interview you will hear all the things to consider when basing your decision on the software that will manage your business short term vs. long term. You can visit them at www.libertypawnshop.com.
Visit us online at www.pawnmaster.com for more helpful interviews like this one.
Over 24 years Data Age has serviced the non-traditional lending community. With over 24 years of success and over 2,400 clients, Data Age has experienced a wealth of progressive and positive feedback. Feedback highlighting how we help our customers in every area of their business. Please take a listen as we share these experiences with you.