First, what is a hashtag and why should you use it for your business?
I’m sure you’ve seen them. People post a pound sign (#) followed by a bunch of words clumped together, that can sometimes be difficult to read. What you may not know is that those hashtags become links. Click one and you’ll be served a list of posts using that hashtag. This can be great for your business because you can become visible to a potential customer who may not have known your store even existed because they were searching for, for instance, “#NationalPetDay”.