PawnMaster Blog

Turning One Sale into Another Part 2: Post Transaction

Posted on 16 Jul 2019

header-TurningOneSale-PostTransactionPost transactional touch-points are an opportunity for you to reach out to your customer after the sale was made to reengage them to come back. Customer interaction doesn’t stop once the customer has made the sale.

There are still receipts, customer friendly return policies, gift wrapping, and post-transaction technology like email opt-ins or text messaging programs that allow you to continue to create a positive experience for the customer.

Once a customer pays off a loan or makes another purchase, they often get caught up in their individual lives again and don’t think about the next time they will come back to spend more money. By using programs like a customer loyalty system, you increase the chance of customers planning their return trip to reap the benefits of your loyalty rewards. Using an email opt-in can remind them of the experience they had in your shop. Text messaging opt-ins can be even more beneficial; 98 % of text messages are read within 3 minutes. During slow periods these opt-in methods can be the fuel behind driving traffic into your shop.

Post transactional touch-points are your chance to make a lasting impression. Some businesses take advantage of this by printing coupons on the customer’s receipt, not only is the receipt proof of purchase its an incentive to have the customer come back. You can even provide on the spot gift wrapping for special occasions or holidays. Gift wrapping allows your customer a feel-good moment about the items they just purchased. By delivering personalized experiences through moments like this, you show your customer they are special to you, and you appreciate their business. Re-engaging your customer with post transactional touch-points allows you to create an in-store experience that can’t be found online. Every sale in your store is a chance for you to continue to market your business and turn one sale into many more.

Derrion Love

Written by Derrion Love

Derrion Love Joined Data Age Business Systems, Inc. in 2016 as the Receptionist and moved on to the role of Administrative Assistant in early 2019. From there she advanced to the Marketing department where she currently serves as the Marketing Administrator. She has seven years of experience in customer service as well as customer relationship management software. She attained her Master of Business Administration from St. Leo University in 2019 and received her Bachelors from Florida A&M University in 2015. With a strong educational foundation and skillful background in customer service and written communication, she works to bridge the gap between products and people.

Demo Request

Follow Us

Contact Us