When I began my career as a young(er) broker, I quickly discovered how much I didn’t know.
I’m as tired as you are of hearing that business has changed and the suggestion that you need high-tech to survive.
Many stores have been forced to develop new and inventive ways to achieve revenues during this pandemic. E-commerce has been the platform of choice, and frankly, allowed many brokers to continue to generate revenue while keeping store hours to a minimum. But was it worth it?
Here we are, its 2021. Now what? Loan balances are down, inventory is low, and stimulus checks, and tax refunds are right around the corner.
Marketing. I could write that word in hieroglyphics and we would probably be as close to understanding it as we are in English.
I have been thinking about this question since I first read Robb’s blog. It keeps hanging there in the back of my mind, waiting… irritating me.