As we head into the summer months and hopefully placing the COVID crisis behind us, we are still dealing with a wealth of adversity in our industry and in business in general.
As I embark on my tenth year here at Data Age /PawnMaster, I always field the question about how you handle trash-talking competitors.
So by now I think we can all agree that marketing and change have to occur on some level to be able to ebb and flow with the changing times.
I am sure we are all very busy, and we try very hard to continue to improve ourselves and our businesses.
As we continue along this path of understanding and more importantly embracing Adaptive Marketing, we come to the third piece of the puzzle…Your business needs to be driven by data.
As I sit back and watch this winter storm roll into Long Island, New York, I reflect back on my business career.