Company/business culture is a topic we will continue to speak about because it really is the foundation for any successful business. Staying connected to your customers and employees is a vital part of every business no matter what the size of your company or customer base. Collaboration and feedback is mission critical to any business and can be very hard to secure for a host of reasons. When you take a fresh approach to doing things and give back at some level, it makes it easy to get the information you need back from your employees and customers. Going the extra yard will have them all connected and feeling a part of the business no matter what level they may impact it on.