A friend asked me the other day, “What would you tell your younger self?” She was specifically referring to my prior work life. It was a very valid question, but one that I had never thought much about.
We would like to extend an extra special thank you to our partners and customers who have contributed to our blog this year to help us put out valuable information.
Does anyone out there know what the Manager’s Circle is? If you’ve ever worked for me or know me professionally, then you absolutely know this concept. It’s an imaginary circle, between the pawn counter and the front door where the manager resides while at work. Why? Because when a customer comes in to get a pawn, I want three things to happen:
1. This is NOT your Grandpa's old pawn shop! We must have an outstanding customer experience! Make it lively with upbeat music, smiling faces, etc. Also, give away bottled water and/or popcorn. Think about your shop from a "millenial's" perspective and make sure the experience is one that will bring them back because it is fun to be in your shop(s).
We are honored to be the exclusive pawn software vendor attending the Oklahoma Pawnbrokers Association Annual Convention! Join us for our presentation offering you ideas you can take back and use in your shop right away -- most of which WON'T COST YOU ANYTHING!
1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer. It costs next to nothing, creates an avenue for discussion and virtually guarantees a satisfied customer – even if he/she doesn’t buy anything that trip. Get the customer’s name/email/cell # and, for PM customers, use the want list feature available, and watch the sales roll in. That’s a permanent customer.