What is typically the biggest asset in your store? Outside of your loans, it’s your jewelry inventory – yet very little money, time and effort is typically allocated for displaying your jewelry in the most effective manner. You’ve stocked your pawn shop with unique and fashionable jewelry you hope your customers will love. But stocking your store is only part of the equation. To move inventory, you’ll have to display your jewelry in a way that will catch your customer’s eye and show your jewelry in the best light – both literally and figuratively. You want to create a retail jewelry display that will not only attract customers but will keep them coming back for more.
In the jewelry industry, keeping track of product is essential. Since most pieces are more costly and require more time to produce relative to other industries, jewelers have a heightened need for accurate inventory and product information.
We're always looking for ideas to provide useful tools, rather than only traditional sales materials for our customers and prospects. I’m sure you most of the industry knows these by heart, but we thought your customers might like to use it for reference if their mom, husband, wife’s birthday is coming up and they’re just browsing your store, unsure of where to start.
What else can we create, that you would be helpful either for you and your staff, or to help you sell more to your customers? Let us know in the comments below!