I remember when I was “new” to the Pawn business. Looking and studying the Sunday paper sales flyers for pricing information and product knowledge. Google wasn’t the “go to” for everything yet.
A friend asked me the other day, “What would you tell your younger self?” She was specifically referring to my prior work life. It was a very valid question, but one that I had never thought much about.
My name is Erin Kingsley. I’m from Mt. Vernon, Illinois, which is a little thriving city in southern Illinois. I manage the People’s Choice Cash and Pawn shop for my family. I was introduced to the pawn world in 2003 when my family decided they were going to open a shop.
Few things are as frustrating as dealing with an untrained, or “under” trained employee in you business.
Customer service is so much more than just “servicing” your customers. Anyone can just pick up the phone and ask “How can I help you?”. The manner in which you do this will make all the difference.
A website is the gateway to your business. For many consumers it is their first impression, and we all know what is said about first impressions.
The word “brand” normally elicits warm fuzzy feelings toward a customer’s favorite shoes, restaurant, or mobile device. “Brand Consistency” on the other hand is typically met with fear by business owners everywhere. Questions like “What is it?”, “Why do I need it?”, and “Am I doing it right?” are very common concerns, and you should be happy to know that achieving brand consistency is not as daunting a task as it may seem.
Setting up your retail store is a tricky objective. There are two main points that need to be addressed:
- Setting it up for security
- Setting it up for maximum profitability
I was asked for a blog this week to cover 5 things that we, as brokers, do that hurt our business, or at the very least, don’t help.
It seemed pretty straight forward at first, but then I really started to think about it. I used my own experiences and came up with what I thought some of my biggest mistakes were (I made way more than just 5, so it was a challenge to narrow it down!).