In most situations, when you continuously do something for a long period of time, it can lose it's luster. In order to keep others, in this case your customers, engaged with your business, you should change things up every so often. Let’s use text messaging for example.
What is this text messaging stuff anyway? Yeah, everyone knows what texting is, and and we all use it every day, but have you ever thought about including your customers in your “friends list”?
Always be prepared! Any young boy in the scouts could tell you this, and yet as we grow up we replace preparedness with just taking life’s punches as they come.
Customer service is so much more than just “servicing” your customers. Anyone can just pick up the phone and ask “How can I help you?”. The manner in which you do this will make all the difference.
Text messaging – We all do it, multiple times a day, every day. There’s a reason text messaging is the number one form of mobile communication in the world. It’s fast, it’s easy, everyone does it. In fact, over 26 billion texts are sent each day in America alone. But that’s just the tip of the iceberg.
Text messaging is a great service that you can provide to your customers to help keep them up to date on their loans while providing you the ability to alert them to sales and promotions you’re offering in-store. In order to connect with your customers, they have to opt-in to receive your messages. Watch our Text Messaging: Opt-In Best Practices video below to learn how easy it is to opt customers in to your text messaging promotion programs.
Easily the most popular (and the most financially impactful) add-on feature with PawnMaster is the text messaging module. The advent of texting in our society has made it ubiquitous; globally, it is the number one means of communication and recent studies show that 90% of all texts are typically read within 5 minutes of receiving it. In other words, if you’re not using text to communicate with your customers, you’re a dinosaur. At least that’s what my kids tell me.
We asked our employees what their favorite PawnMaster feature is, and why. Here's what they had to say:
Being at Data Age for 4 years, I have seen the wants and needs from our customers when it comes to add-on modules and services. The add-on’s we offer not only make work easier for our customers and their employees, but also help make their business more money. With that being said, my favorite service we offer would have to be Text Messaging and here’s why:
Have you ever given much thought to taking your shop's marketing to the next level? Or, have you ever measured your marketing efforts to see if there is actually a return on it? Data Age / PawnMaster has launched our newest complement to TxT Pawn… TxT Valet. It is a true, full-concierge service at a price that’s feasible. It’s simple, one can say a no-brainer in the marketing area if you do not have the time, or do not know what marketing efforts will bring your customers through the door. The TxT Valet team does everything for you.
1. To start, they call you to talk one on one about your inventory, they will also ask you to run certain reports to obtain specific marketing information, they go over any marketing ideas you may have, and holidays that are coming up that you may want to advertise sales for.
2. They will then take the information gathered and work with you to create a custom blast describing your sale and/or inventory you would like to move and use that information to deploy the program for you on the date and time you've requesed.
3. They actually follow your campaign and if a hyperlink was placed in your blast they track them to see your customers' open rates.
4. And finally, a member of our team will follow up after the campaign to see how it produced for you and your business.